Salem · Massachusetts
Shops in Salem
Salem's retail runs from serious occult supply — herbs, oils, tarot, candles, divination books — to gift shops, used bookstores, vintage racks, record bins, and a cluster of tattoo studios. Here are all 88 shops in the Witch City, sorted by what you're after.
Shopping around a visit? See what's on the events calendar and where to find restaurants in Salem.
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Celestial Navigation Astrology & Wellness
Celestial Navigation Astrology & Wellness at 254 Essex Street #204 is a quiet healing space offering astrology, reiki, sound baths, tarot, workshops, and private sessions. The studio blends intuitive insight with energy work, by appointment with online booking.
5★ (81) -
Craft Witch
Craft Witch at 102 Wharf Street is a do-it-yourself crafting studio where visitors make their own wands, tarot boxes, pentacle wreaths, runes with dolls, charm-casting sets, pendulum boards, and more. Drop-ins welcome alongside private parties and groups.
5★ (7) -
The Sea Wych Salem
The Sea Wych Salem is a second-floor shop at 1 Derby Square specializing in sea and water magic — tarot and oracle readings, meditation sessions, and classes. The spell jar bar and witch ball workshops let visitors craft hands-on, and the woman-owned shop focuses on ethically-sourced and handcrafted goods.
5★ (50) -
ASCEND
ASCEND at 192 Essex Street is a metaphysical shop selling crystals, gemstone jewelry, handmade suncatchers, and incense, alongside spiritual services including aura photography, psychic readings, and healing sessions. The shop emphasizes energy-infused collections, with each item energetically cleansed before sale.
4.9★ (1481) -
Live Spellcasting: Within The Witching Hour
Live Spellcasting: Within The Witching Hour is a Salem ritual experience at 282 Derby Street Rear, run by Burying Point Productions inside the Pentagram Shoppe. Visitors join a practicing witch in a live spellcasting ritual inside a black-box theater — interactive and immersive, suitable for all ages.
4.9★ (372) -
Pentagram: Witchcraft & Magick Shoppe
4.9★ (393) -
Stardust (Salem)
Stardust is a Salem metaphysical and spiritual shop with candles, incense, spell kits, glass sculptures, and soaps. The shop also offers psychic readings with practitioners like Sarah-Frankie and organizes paranormal-themed tours around the city. Brand line: 'We are all Stardust.'
4.9★ (73) -
Tarot Cove
Tarot Cove is a metaphysical shop at 61 Wharf Street offering private and group tarot readings plus instruction sessions where guests can learn to read cards themselves. Available by appointment (text 339-203-1307 to book).
4.9★ (490) -
The Witchery
The Witchery at 86 Wharf Street is Salem's original broom-making shop, running hands-on workshops in broom making, bookbinding, spell jars, tarot, and custom tool crafting. Open 10am–5pm daily, closed Mondays. Part of a multi-location witchy craft destination on Pickering Wharf.
4.9★ (490) -
Artemisia Botanicals
Artemisia Botanicals at 3 Hawthorne Boulevard is a Salem herbal apothecary stocking 400+ herbs and teas alongside crystals, spell oils, candles, incense, essential oils, handmade soaps, and divination tools. They also offer psychic tarot and tea leaf readings, and host the Green Witch School of Herbalism apprenticeship. Open daily 10am–6pm.
4.8★ (234) -
Crow Haven Corner
Crow Haven Corner at 125 Essex Street is Salem's oldest witch shop, offering psychic readings, tarot, books, crystals, herbs, and jewelry. Proprietor Lorelei the Love Witch has appeared on ABC's *The Bachelorette*, TLC, and SyFy, with the shop holding top-ranked status on TripAdvisor and Google for over a decade. Also operates the Salem Witch Walk tour.
4.7★ (857) -
Enchanted Shop
4.7★ (346) -
HausWitch Home + Healing
HausWitch at 144 Washington Street is a modern metaphysical lifestyle brand and shop selling curated witchy and handmade home goods, plus healing services. Programming includes aura photography sessions, tarot workshops, private parties, and digital classes — combining herbalism, meditation, and interior design with retail.
4.7★ (280) -
Personal Rainbow Aura Photography
Personal Rainbow Aura Photography runs out of HausWitch Home + Healing at 144 Washington Street, with sessions inside a custom-built aura photo booth. Each session includes a 15-minute interpretation plus a keepsake Fuji Instax Wide film photo. Room for one or two.
4.7★ (280) -
Witch City Broom Co
Witch City Broom Co at 246 Essex Street is a Salem hand-crafted broom retailer selling finished brooms, DIY broom kits, and witchy goods. Each piece is built one-of-a-kind, with broom-making workshops available for hands-on visitors.
4.7★ (29) -
Witch Way Gifts
4.6★ (115) -
Wynott's Wands
Wynott's Wands at 127 Essex Street is a Salem shop selling hand-carved custom wands, with each piece individually crafted from different woods. The proprietor sources wood and styles to match the buyer.
4.6★ (341) -
Angelique Renard at Hex
Angelique Renard is a Salem witch, High Priestess of the Sabian Coven, and a psychic medium working out of Hex at 184 Essex Street. She specializes in tarot, palmistry, and spirit mediumship — guiding clients with insight and prophecy since childhood.
4.5★ (478) -
Hex: Old World Witchery
Hex: Old World Witchery at 184 Essex Street is the largest witchcraft shop in Salem, founded by Christian Day and Brian Cain. The renovated Pedestrian Mall space stocks handcrafted spell items, books on witchcraft and divination, candles, tarot decks, crystals, ritual tools, and herbs. Resident practitioners run psychic readings, séances, and classes alongside the retail floor.
4.5★ (478) -
Salem Seance
Salem Seance runs séances led by psychic mediums at the Omen Spirit Parlor inside Hex on Essex Street. Bookings cover private individual sessions and group reservations including corporate events, available March through November.
4.5★ (478) -
The Coven's Cottage
The Coven's Cottage is a Salem witch-supply shop carrying herbs, crystals, statuary, ritual tools, and rune sets, alongside in-house and locally-made besoms, jewelry, poppets, Books of Shadows, and magical decor.
4.5★ (408) -
Yulia Applewood at Hex
Yulia Applewood is a natural psychic and medium with 20+ years of experience, working out of Hex at 184 Essex Street. She uses multiple divination techniques alongside intuitive practice, focused on comfort, clarity, and empowerment for clients exploring questions about their futures.
4.5★ (478) -
Moons Gift Shop
Moons Gift Shop at 226 Essex Street curates a mix of metaphysical supplies — tarot and oracle decks, crystals, herbs, candles, spell kits — plus Salem-themed apparel and souvenirs. Stocked from practical items like smudging sage to premium stones and minerals, serving both tourists and practicing spiritual enthusiasts.
4.4★ (298) -
The Magic Parlor
The Magic Parlor at 213 Essex Street is a Salem shop selling magic tricks, novelties, costumes, makeup, and apparel alongside spiritual, pagan, Celtic, witchcraft, new-age, and occult items. Physical and online retail.
4.4★ (132) -
Hermetic Arts Learning Center
Hermetic Arts Learning Center at 96 Boston Street teaches and preserves Western Mystery Tradition wisdom — classes on tarot mastery, energy healing, plus spiritual readings and private instruction with David Newman.
4.3★ (48) -
Psychic Spa
Psychic Spa was based at the Omen storefront at 184 Essex Street, where psychic mediums offered readings, breathwork, and meditation sessions. Omen has closed; Psychic Spa services have since merged into Hex: Old World Witchery at the same address.
4.2★ (337) -
Botanica of Salem
Botanica of Salem at 272 Essex Street is an occult supplies shop carrying altar tools, magickal art, books, candles, crystals, herbal preparations, incense, jewelry, statuary, and ritual goods. The shop also runs divination readings and educational classes for mystery-tradition practitioners.
4★ (4)
A day for witch shops · Saturday, 10:30 AM to 8:30 PM
The Witch
Witch shops on Essex Street, a spell jar class and a tarot reading on Pickering Wharf in the afternoon, then dinner and a nightcap in the same building.
The day · Saturday
Walking 70 min
10:30 AM
25 min · The 17th-century home of Jonathan Corwin, a judge in the 1692 witch trials.
Saturday hours: 10:00 AM – 5:00 PM

5 min walk
11:00 AM
20 min · The mansion's exterior appears in Hocus Pocus (1993).
Saturday hours: 11:00 AM – 4:00 PM

5 min walk · 20 min free
5 min walk
5 min walk
5 min walk
1:35 PM
30 min · Aura photos. Personal Rainbow Aura Photography is at the same address, 144 Washington St.
Saturday hours: 10:00 AM – 6:00 PM

10 min walk
2:15 PM
20 min · Salem's oldest burying ground. Witch trials judge John Hathorne is buried here.
Saturday hours: 10:00 AM – 4:45 PM

Same block
2:35 PM
15 min · Twenty granite benches, one for each person executed in 1692.
Saturday hours: 7:00 AM – 6:00 PM

5 min walk
10 min walk
Same block
4:30 PM
30 min · Tarot reading, in the same building as The Witchery.
Saturday hours: 11:00 AM – 5:00 PM

5 min walk
15 min walk · 25 min free
Same block
7:30 PM
60 min · In the same building as Dire Wolf Tavern, 87 Washington St.
Saturday hours: 5:00 PM – 12:00 AM

Google Maps:1. Walking route2. Walking route
Book ahead
- The Witchery · A scheduled class with a set number of seats.
- Tarot Cove · Readings are booked by time slot.
- Dire Wolf Tavern · Saturday dinner in October.
Good to know
- Tarot readings and classes at The Witchery take bookings. October weekends fill first.
- The Witch House is seen from outside here. Its guided visit runs about 45 minutes and is ticketed.
Pick your date, swap stops, add your own, and save it to your calendar: make this plan yours →
Gift Shops
30-
100 Derby Country Store
5★ (51) -
Georgia's Little Salem Shop
Georgia's Little Salem Shop at 12 Front Street is a Salem retail store designed by Georgia Wrenn — who started her apparel brand when she was just six years old. Open daily 10am–6pm, the shop carries shirts (baby/toddler 6 months up through 3X+), sweatshirts, enamel pins, patches, tote bags, plus stickers, magnets, and ornaments — all on Salem-themed designs.
5★ (2) -
Black Veil Shoppe of Drear & Wonder
The Black Veil Shoppe of Drear & Wonder at 137 Boston Street collects art, apparel, and homewares gathered from the dim and peculiar corners of the world. The shop runs as a candlelit domain where fog curls, relics shimmer, and photo ops lead visitors to the veil.
4.9★ (363) -
Moody's Home & Gifts
Moody's Home & Gifts at 109 Essex Street stocks artisan candles and handmade items from local and small-business makers — unique home decor, housewares, seasonal items, Salem-inspired souvenirs, jewelry, accessories, and T-shirts.
4.9★ (50) -
Nocturne
Nocturne at 18 Front Street is a gothic boutique focused on fragrance and perfume, plus beauty products, jewelry, books, and tarot from independent brands and artists. Inventory leans curated and handcrafted — perfumes from Heretic Parfum and Rituel De Fille, plus apparel, home decor, and art from indie creators.
4.9★ (147) -
Timeless Life Treasures by Kae Louise
Timeless Life Treasures by Kae Louise sells handmade gifts, vintage Halloween keepsakes, and Salem-themed memorabilia at 68 Wharf Street on Pickering Wharf. The shop curates a mix of one-of-a-kind pieces from local artists.
4.9★ (220) -
Tomo's Tackle
4.9★ (176) -
Black Cat Curiosity Shoppe
Black Cat Curiosity Shoppe at 234 Essex Street is a curated collection of unique and mysterious items — locally-crafted artisan trinkets, finely-curated souvenirs, and practical commodities, plus artifacts from history and Hollywood. Affiliated with Salem Black Cat Tours.
4.8★ (156) -
Jenni Stuart Fine Jewelry
Jenni Stuart Fine Jewelry is a custom goldsmith studio at 24 Front Street, specializing in bespoke engagement rings, wedding bands, and fine pieces crafted in-house — described as 'straight from the jeweler's bench to your hands.' The studio works in ethically-sourced materials, offers ready-to-ship collections, custom design, and permanent bracelet services. Walk-ins and appointments.
4.8★ (133) -
Pamplemousse
Pamplemousse is a European-inspired Salem boutique selling wine, craft beer, and spirits alongside kitchen gadgets, gourmet food, and gift baskets. Free tastings on Saturday afternoons.
4.8★ (98) -
Partridge in a Bear Tree
Partridge in a Bear Tree at 82 Wharf Street is Salem's year-round holiday gift shop, stocking Christmas, Halloween, and nautical-themed decor, ornaments, and Salem favorites.
4.8★ (26) -
The Art Corner Custom Picture Frame Shop
The Art Corner has been doing custom picture framing in Salem since 1977. The shop focuses on thoughtful design and personal service from the framer.
4.8★ (24) -
The Finery Shop
4.8★ (6) -
Circle of Stitches
Circle of Stitches is a yarn and fiber arts shop in historic Salem at 78 Wharf Street, specializing in fine yarns and witchy fiber goods. The shop offers knitting and crochet classes for beginners, project help, and community stitching nights, plus tarot readings alongside the crafting instruction. Hosts the annual Fiber Witch Festival.
4.7★ (108) -
Emporium 32
Emporium 32 at 6 Central Street is a Salem vintage-inspired boutique celebrating its 10th anniversary, stocking unique gifts, curated home decor, body care, mid-century pieces, and vintage clothing and accessories. Tagline: 'If you can dream it, you can do it.'
4.7★ (339) -
House of Boo
4.7★ (14) -
OAK + MOSS
Oak + Moss at 143 Washington Street is a Salem plant and gift shop in the historic downtown — plants, home goods, and gifts. Open Sun–Thu 10am–6pm, Fri–Sat 10am–8pm.
4.7★ (132) -
The Black Veil Shoppe for the Grim Hearted
The Black Veil Shoppe for the Grim Hearted at 504 Essex Street is the second Salem Black Veil location (companion to Shoppe of Drear & Wonder at 137 Boston). Dark art, apparel, and homewares from the dim and peculiar corners of the world.
4.7★ (23) -
Peabody Essex Museum Shop
The PEM Shop is the Peabody Essex Museum's gift shop on Essex Street, with merchandise inspired by the institution's collections — books, fashion, jewelry, home decor, plus archival reproductions through PEM Custom Prints. Physical store and online ordering.
4.6★ (35) -
Salem Bespoke Boutique by Kae Louise
Salem Bespoke Boutique by Kae Louise at 127 Essex Street Unit C is a Salem gift shop run by proprietor Kae Louise. Stocked with curated handmade and Salem-themed goods — also operates the Timeless Life Treasures sister shop on Wharf Street.
4.6★ (45) -
Witch City Wicks
Witch City Wicks at 302A Essex Street is a Salem candle shop pouring vegan soy candles by hand using premium fragrance oils and clean-burning natural wax. The line extends to room and body sprays, scented roll-ons, wax melts, and bath products — all built around gothic-inspired, folklore-rooted scents developed in-house.
4.6★ (169) -
Mark Your Spot
4.5★ (16) -
Waite & Peirce
4.5★ (40) -
Bewitched in Salem
Bewitched in Salem at 180 Essex Street stocks Salem's largest selection of statuary — Americana, Angelic, Art Deco, Catholic, Celtic, Egyptian, Greek, Hindu, Mermaid, Military, Norse, Roman, Steampunk, and more — plus leather journals and dark-themed gifts.
4.4★ (168) -
Spruce Home
Home goods and gifts at 139 Washington Street: home decor, entertaining pieces, cookbooks and candles, plus some apparel.
4.4★ (13) -
Silly Bunny Toys
Silly Bunny Toys at 260 Essex Street shares space with Wicked Good Books — toys, kids' books, puppets, games, and puzzles from a curated mix of brands not typically found at chain retailers.
4.3★ (9) -
Trolley Depot
Trolley Depot has been a Salem fixture on Essex Street since 1991, selling Salem-themed apparel, souvenirs, hoodies, hats, magnets, and witch-themed collectibles. The shop also serves as a ticket window for Salem Trolley tours, doubling as both gift stop and tour hub.
4.3★ (154) -
Remember Salem Gifts
Remember Salem Gifts at 127 Essex Street is a Salem souvenir shop stocking gifts and home accessories — magnets, ornaments, hand-blown salt and pepper shakers, gemstones, photographs, and Salem memorabilia.
4.2★ (208) -
Salem Witch Village and the Lost Library
Salem Witch Village runs as an immersive family-friendly attraction at 282 Derby Street, with atmospheric lighting and pumpkin-heavy staging that turns into a live-actor haunted walkthrough in October. The connected Lost Library is an experiential gift shop with gothic shelves of magical oddities, rare books, Salem's largest pumpkin, and a life-size witch's cottage.
4.2★ (778) -
MiraMar Printmakers
MiraMar Printmakers at 24 New Derby Street is a Salem studio specializing in limited-edition original woodblock and linocut relief prints, themed around Marina, Monsters, and Mythos. Run by artists Sammie Atoui and Adrian Rodriguez, the studio also runs workshops teaching the craft of printmaking.
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Robert Murphy Bookseller
Robert Murphy Bookseller is a Salem rare and used bookseller affiliated with Higginson Book Company — print-on-demand reproductions of genealogy, family history, local history, and Civil War regimental titles. Online ordering with quick softcover and hardcover turnaround.
5★ (1) -
The Midnight Bookseller
An independent fantasy and dark literature bookstore at 116b North Street, opened in 2025. It also runs a blind-date-with-a-book service online: answer a quiz and a hand-picked title arrives wrapped.
5★ (45) -
Salem Athenaeum
The Salem Athenaeum is a private membership library in Salem with current and historical book collections, cultural programming, and a quiet reading-room setting. The institution itself functions as a working link to Salem's literary and civic history.
4.9★ (16) -
Harrison's Comics
Harrison's Comics is a Salem and Beverly area institution stocking new comics, graphic novels, vintage issues, and gaming products.
4.6★ (1266) -
Silver Moon Comics and Collectibles
Silver Moon Comics and Collectibles inside Witch City Mall (1 E. India Square Mall #131) carries comics organized by release date, trade paperbacks, Funko products, and collectibles. They also buy comic collections from sellers.
4.6★ (121) -
The Marble Faun Books & Gifts
4.6★ (25) -
Wicked Good Books
Wicked Good Books has been Salem's independent bookstore since 2014, with a wide selection of new titles and local favorites at 260 Essex Street. It shares space with Silly Bunny Toys, carrying diverse toy brands, children's books, games, and puzzles you won't find at chain retailers.
4.5★ (424) -
The Cauldron Black
4★ (220)
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Diehl Marcus & Company
Diehl Marcus & Company at 11 Central Street is an antique and curio dealer in Salem, with a curated stock of antiques, home decor, apothecary goods, and accessories. The shop specializes in 60+ exotic teas, luxury coconut wax candles, scented wax melts, artisanal soaps, and hand sanitizers alongside antique oddities. The building itself is the 1811 Bulfinch-designed structure that housed Salem's first bank.
5★ (113) -
Circus Lane
Circus Lane is a Salem vintage and antique shop with a curated 'vintage menagerie' inventory, operating Thursday–Monday 11am–4pm. Mix of retail and vendor-consignment goods.
4.6★ (33) -
Re-Find Salem
Re-Find Salem is a Salem vintage and second-hand store, with a curated mix of clothing, accessories, and home goods.
4.6★ (43) -
Lifebridge Thrift Store
Lifebridge Thrift Shop at 47 Canal Street accepts and sells donated furniture, clothing, household items, books, and antiques. Run by Lifebridge North Shore — proceeds support services for individuals experiencing homelessness. Open Tue–Sat 9am–5pm.
4★ (128) -
To Do Ta Done
To Do Ta Done is a Marblehead-based vintage and consignment shop with a Salem retail presence — handles estate sales, downsizing, and curated vintage clothing, accessories, and home goods. Online auction and consignment also available.
3.9★ (18)
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District Trading Company
District Trading Company at 244 Essex Street is a Salem apparel and gifts shop selling premium graphic hoodies, hats, T-shirts, home goods, and souvenirs designed and printed at their own studio. The line draws on New England's coastal towns, sandy shores, and creative culture.
5★ (26) -
Pub & Cloth
Pub & Cloth is a Salem clothing and gift shop where the owner designs the apparel and curates the rest of the inventory.
5★ (44) -
Shoe Bones
Shoe Bones is a Salem alternative footwear and accessories shop, leaning gothic and alternative fashion.
5★ (5) -
Coven
Coven at 63B Wharf Street is a dark Salem boutique specializing in alternative and occult-themed merchandise — clothing, makeup, jewelry, curios, oddities, candles, art, and pewter. Distinctive dark-mystical aesthetic for shoppers looking for unconventional fashion and home goods.
4.9★ (153) -
The Wicked Wardrobe
The Wicked Wardrobe is a couple-owned dark-fashion consignment shop at 201 Derby Street in downtown Salem. The racks lean gothic, alternative and strange — cult-brand clothing, vintage finds and the occasional high-end piece — in all sizes and for all genders, and every item is cleaned and pressed before it goes on the floor. Alongside the clothes are witchy and mystical wares from local artisans — handcrafted jewelry, art and accessories — so much of what's here is one of a kind. It is also a sustainable way to shop: pre-loved pieces get a second life, and local consigners earn from their closets (consignment is by appointment). A good Derby Street stop for anyone after a Salem look that didn't come off a costume rack.
4.9★ (10) -
Modern Millie
Modern Millie is a vintage-inspired clothing boutique at 3 Central Street, operating since 2006 with a retro aesthetic — dresses, sweaters, denim, and accessories built on inclusive sizing. The shop emphasizes pieces customers will wear on repeat.
4.8★ (245) -
The Ossuary
The Ossuary at 77 Wharf Street is a Salem boutique specializing in luxurious, romantic, and gothic-Victorian apparel — corsetry, evening gowns, and accessories from established designers and local artisans. The shop offers in-person corset fitting and styling consultations.
4.8★ (32) -
Die With Your Boots On
Die With Your Boots On is an independent family-owned boutique at 9 Church Street, eight years in operation, carrying alternative fashion — shoes, boots, women's and unisex apparel, and accessories. Stocked brands include Foxblood, Demonia, and T.U.K., alongside local artisan partners. The shop's tone leans community-oriented goth and rebellious style.
4.7★ (336) -
Zitelle
Zitelle is a luxury beanie boutique selling hand-loomed merino wool hats and accessories from Witch City Mall in Salem. Designed and made-to-order with a fresh fit-driven design language.
4.6★ (10) -
Vampfangs
4.2★ (164)
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HEMLOCK
5★ (35) -
Thistle Piercing & Fine Jewelry
Thistle Piercing & Fine Jewelry is a Salem piercing studio at 17 Crest Street run by veteran piercers with over three decades of combined experience. The shop specializes in luxury body art — detailed ear styling, pre-piercing consultations, custom-fit jewelry, and flat-back earrings designed for everyday wear. They also handle corrections and improvements to piercings done elsewhere.
5★ (165) -
Tomb Gallery & Tattoo
Tomb Gallery & Tattoo at 274 Essex Street is a Salem custom tattoo studio and art gallery, also running a related apparel line.
5★ (26) -
9th Realm Gallery
9th Realm Gallery on Lafayette Street is a luxury custom tattoo studio that doubles as a fine art gallery, run by local and visiting artists. The studio focuses on bespoke tattoos — fine line, illustrative, and large-scale custom work — in an upscale, private setting.
4.9★ (133) -
Salem Ink Tattoo and Art Gallery
Salem Ink is a custom tattoo studio and art gallery at 201 Derby Street, run by six professional artists. The shop welcomes clients of all experience levels — walk-in service for small pieces, appointment consultations for larger projects, with shop minimums starting $120–$150.
4.8★ (659) -
Merk Ink Tattoo Studio
Merk Ink Tattoo Studio at 266 Essex Street operates in Salem's historic district. Lead artist and owner Ronnie Merk works alongside resident artist Ireland and rotating guest artists, focused on personalized custom designs in a sleek, sharp studio.
4.6★ (144) -
Witch City Ink
Witch City Ink is a custom tattoo studio at 186 Essex Street, on the downtown pedestrian walkway. Seven resident artists plus rotating guests work there, taking walk-ins daily alongside custom bookings made through the shop’s online form. Open 12pm–8pm seven days a week; 18+ with photo ID, and no piercing services.
4.5★ (424)

